I great way to grow your list is to offer some of your information for free- so your clients can get a ‘taste’ of how you teach and share your knowledge. It’s a great relationship builder! And please make sure that teach item is the highest quality- it will reward you and them in the ling run.
So what do you share? Her are some ideas to get you started:
- A free PDF. Give them a report on your specialty or a brief guide on your industry.
- An audio content download. A lot of people are auditory learners and prefer to listen to audio in their cars or on their lunch break.
- A video download. Videos give your audience a chance to see and hear you and feel your energy. It also allows you to tap into new audiences by using platforms like YouTube, Vimeo and more. (stay tuned for more articles to explain how to get visible with those platforms!)
- A coupon or discount code. Got something to sell online? People LOVE discounts- especially if they already want the product or service. This is perceived as almost as good as cash, especially if they plan on buying right away.
- Free membership. Give them access to valuable ongoing content that in turn promotes your products and services.
- Access to a forum or discussion area. People will sign up just to get access to the advice and conversations in the private area. Building a community is a key ingredient to building word of mouth, gaining trust and increasing your sales.
- Tips. Give away a giant list of tips. For example, “10 Tips for a Better _____________.”
- Tools. resources save people time and money. if you can share your resources, you may help your clients and increase the chance that they will stay loyal to you.
- Excel spreadsheets. Checklists are so hot right now! I use them for lots of task s that i don’t do everyday. If you can create them for your customers, you’ll create FANS right away. Keeping organized and goal focused is a valuable gift to your subscribers.
- A mobile app. Help your subscribers get things done on the go. Have a useful mobile application developed and have them opt-in to receive the download link.
These are just a few ideas that you can use to develop a better relationship with your subscribers. And please make sure that teach item is the highest quality- it will reward you and them in the ling run.